Mike writes the SurveyNinja blog: guides to survey design, customer and employee feedback, market research and survey data analysis. Many guides come with questions you can put in your own survey and, where it fits, a ready template.
Customer feedback
Most customer journey maps get presented once and forgotten. This guide builds one from real data instead of a workshop, sources evidence touchpoint by touchpoint, finds where the experience actually breaks, and measures whether the fixes work.
Employee surveys
Most engagement surveys end with a score nobody can act on. This guide covers the five question blocks that actually work, how to pick a cadence, how much a given turnout lets you trust the data, and the action plan step almost everyone skips.
Research methods
You just closed a survey and you are staring at a spreadsheet. This guide covers central tendency, spread, distribution shape, data types and percentages, with a full worked example and the spreadsheet functions that do the work.
Customer feedback
Almost every article on NPS, CSAT, CES and CSI explains what the acronyms mean and skips the question you actually have: which one to use, and what you will do with the number. This one starts from the job and works back to the metric, CSI included.
Survey design
Designing a survey for a four year old and one for a fifteen year old are not the same task. This guide breaks down question wording, scales, length and consent by age band, plus the legal frameworks that apply before anything goes to a child.
Getting responses
Searching for where to find respondents misses the real decision, which recruitment method to use. A practical guide to sources, screening, panel fraud, incentives, B2B recruiting, and what it actually costs.
Events and communities
One link can invite a guest and collect everything the caterer, the seating plan, and the hotel block need. Here is the question set, the send schedule, and how to fix the plus-one counting problem before it becomes a wrong headcount.
Research methods
Most student surveys fail before a single response arrives, not because of the analysis but because of the questionnaire. Here is how to plan, run and write up a survey your supervisor and examiners will actually accept.
Survey design
Points and badges make the dashboard look better while making the answers underneath worse. This guide separates the gamification that actually helps, lowering perceived effort, from the reward layer that quietly recruits the wrong respondents and trains everyone to rush.
Events and communities
An event is not one survey, it is three: before, during and after, each answering a different question. Here is how to time them against the decay curve, collect feedback on site without annoying anyone, and turn the results into next year's programme.
Survey design
Three questions is not a smaller ten-question survey, it is a different instrument with its own rules. What each constraint buys, how to pick the one question that matters, how to read a small sample honestly, and how to run several without wearing out your users.
Survey design
Turning off the name field is not the same as building an anonymous survey. A practical guide to the four privacy levels, how anonymity actually leaks, the minimum group size rule, and how to close the loop with people you cannot identify.
WooCommerce Post-Purchase Survey: 7 Questions, When to Ask and What to Do Next