Popup (pop-up)
Glossary Updated: Nov 11, 2026 Reading time ≈ 1 min
- Topic
- Survey tools and settings
What is a pop-up
A pop-up is a window that appears over a web page to show a message, an offer, a form or a survey. It gets the visitor's attention without sending them to another page.
Two kinds are easy to confuse. A browser pop-up is a separate browser window, and browsers often block those. A pop-up inside the page, also called a modal or overlay, is part of the page itself, and pop-up blockers don't stop it.
How it works in SurveyNinja
A survey can appear in a pop-up in two ways, both on every plan:
- Pop-up window. In Share, then On website, choose Pop-up window. The survey opens over the page right away, after a delay, when the visitor is about to leave (on desktop) or on your JavaScript event. You set how often it appears, from every page to once a month, and can stop showing it to people who already responded.
- Micro survey (beta). A short survey as a card in a corner or a window in the center, with rules for pages, devices, share of visitors and frequency.
Help: Publishing a survey and adding it to a website and Micro surveys on your website. More on the format: pop-up survey.
Tips
- Give visitors a moment on the page before the pop-up appears.
- Show it once per visitor or less, and never again after they answer.
- Make the close button easy to find, especially on phones.
- Ask one or two questions. A long survey in a pop-up gets closed.
Updated: Nov 11, 2026 Published: May 31, 2026
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