Secret Santa Questionnaire: 30 Questions to Send Before the Draw Free survey template
Product feedback survey template. Ten questions, from how often people use it to what is missing.
Ask users how often they use your product and what for, how satisfied they are, how easy it is, which part they value, how they would feel without it, whether they would recommend it and what is missing. It works for an app, software or a physical product: put your product’s name in place of [Product] and send the link.
Free plan: 100 responses a month and up to 50 surveys, no credit card. Every question works on the Free plan, the NPS question with its follow-ups included. The report calculates the score for you.
The template’s real survey on a phone.
- 10 ready questionsAbout 3 min on a phone.
- Yours to changeQuestions, answers and logic.
- A ready reportA chart for every closed question.
- Export on every planCSV, Excel and SPSS.
Usage data shows what people do with your product. This survey tells you why, and what would make them stay.
The 10 product feedback survey questions in this template.
In the order users see them. Former users skip straight to what is missing, and you can change any question.
How they use it
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How often do you use [Product]?
Why ask it. Separates daily users from occasional ones, so you can read every other answer by usage. I no longer use it skips straight to the question about what is missing.
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What do you mainly use [Product] for?
Why ask it. Shows who your users are. Replace these four options with your product’s own use cases before you send the survey, and keep Other for the ones you did not think of.
Satisfaction and ease of use
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Overall, how satisfied are you with [Product]?
Why ask it. One satisfaction score to track from release to release. Compare it by how often people use the product.
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How easy is it to use [Product]?
Why ask it. Ease of use in five words. A low score from daily users points to friction they work around every day.
What it is worth to them
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Which feature or part of [Product] is most useful to you?
Why ask it. What users name first, in their own words. That wording often makes better marketing copy than your own.
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How would you feel if you could no longer use [Product]?
Why ask it. The product-market fit question. The share of Very disappointed answers shows how much the product matters to its users. Former users skip it, so the share counts active users only.
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How likely are you to recommend [Product] to a friend or colleague?
Then one open question, depending on the score:
Why ask it. The standard Net Promoter Score question. The follow-up appears under the scale once a score is picked, worded for the user’s group, so every score comes with its reason.
What to build next
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What is missing from [Product], or what should work better?
Why ask it. The open question for your roadmap. People who stopped using the product land here too, and the hint under the question asks them why they stopped.
Follow-up
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May we contact you to talk about your answers?
Why ask it. Lets you follow up with users who have more to say. No ends the survey here.
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Your email
Why ask it. Asked only of users who said yes, so you have a way to reach them.
How to run a product feedback survey from this template.
- 1
Copy the template
Click “Use this template” and create a free account or log in. The survey is copied to your account with all ten questions, the three NPS follow-ups and the logic. The copy waits in your survey list as a draft.
- 2
Put in your product
Replace [Product] with your product’s name in the questions and on the welcome screen. Replace the four options of the second question with what people really use your product for.
- 3
Send it to your users
Send the link in your product newsletter, embed the survey in your app or on your site, or print the QR code on the packaging.
- 4
Read the report
Every closed question gets a chart, and the report calculates the Net Promoter Score with its three groups. Share a read-only report link with your product team or export the answers.
How to read product feedback results.
Product-market fit
Look at the share of Very disappointed answers to the sixth question and track it after each major release. On Basic and higher plans, filter it by main use to see which users the product fits best.
NPS and its reasons
NPS is the share of promoters (9–10) minus the share of detractors (0–6), from −100 to 100. Promoters tell you what to say about the product, detractors tell you what to fix.
What to build next
Group the answers to the last open question into themes and count them. Export everything to Excel, CSV or SPSS on any plan to tag the answers.
How to get product feedback you can use.
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Ask people who have used it
Send the survey to users who have had the product for a few weeks, so they answer from experience.
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Write your own use cases
The second question only helps when the options are yours. Replace them before you send the survey.
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Ask former users too
Include people who stopped using the product. The survey sends them straight to the question about what is missing.
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Close the loop
Tell users what you changed because of their answers. It gives them a reason to answer the next survey.
More product feedback questions you can add.
Not in the template. Add any of them in the builder in a few clicks.
Getting started
- How did you first hear about [Product]?
- How long did it take you to get started?
- What almost stopped you from trying it?
Features
- Which feature do you use most often?
- Which feature have you never used, and why?
- If you could add one feature, what would it be?
Value and price
- How would you rate [Product] for its price?
- What would you use if [Product] were not available?
- What is the main benefit you get from [Product]?
Free tools for your results
- NPS calculatorEnter the counts of each score and get the Net Promoter Score with the three groups.
- Top-2 / Top-3 boxThe share of Satisfied and Very satisfied answers, or of Easy and Very easy.
- Sample size calculatorHow many users need to answer before the shares mean something.
- Product feedback in SurveyNinjaHow to collect feedback in your app, on your site or by e-mail.
- Product-market fit surveyHow the “very disappointed” question works and how to read it.
More templates
Questions about this template
What questions should a product feedback survey ask?
How often and what for people use the product, how satisfied they are, how easy it is, which part they value, how they would feel without it, whether they would recommend it and what is missing. This template asks all of it in ten questions.
Does it work for a physical product?
Yes. The questions talk about [Product], not about software. Put in your product’s name, replace the use cases in the second question and print the QR code on the packaging or the receipt.
What is the product-market fit question?
It asks how users would feel if they could no longer use the product: very, somewhat or not disappointed. The more users answer Very disappointed, the more the product matters to them. In this template only active users see it.
How is it different from a customer satisfaction survey?
A customer satisfaction survey asks about the company: service, price, delivery. This one asks about the product itself: how it is used, what is valuable and what is missing.
Can I use it on the Free plan?
Yes. Every question in this template, the NPS question with its follow-ups included, works on the Free plan, and the report calculates the NPS on every plan.
Hear what users would change in your product.
Copy the survey, put in your product’s name and send the link to your users today.